The approach we take to web site design in Northern VA is a bit different from what other designers do. As we think about a site, we think in terms of what the client is looking for, and we try to supply that main thing to him or her.

Like others who do web site design in Northern VA, we focus on what our customer wants their site to look like, but we also go a step further to look at what our client's customers will be looking for when they visit the site. We don't focus exclusively on making your site look good, or even on making you look good. We prefer to focus on how the site will tie into your already existing marketing plan for your business.

Say, for instance, that you get most of your customers via word-of-mouth. This is the most common way that local businesses build their client base. In this case since we know that customers are likely to visit your site because they have already heard about you, we try to focus on giving them a message that matches what they have already heard about you, particularly on the first page of the site (also known as the home page).

Perhaps you get most of your business via the yellow pages. This approach has proven in recent years to be less and less effective, yet there are still some businesses that rely upon it. For these businesses, it is important to build a web site whose message matches perfectly with the yellow page ad that is driving the business to their site. Always stay consistent with your marketing message, so that prospective customers will have a consistent view of your business's name. That's what the big advertisers do. They play the same commercial messages over and over, in an attempt to create brand recognition and to associate it in the minds of people with a particular slogan or positioning statement. It's the reason why most older people think of Coke, for example, as "the real thing".

If your northern VA business comes mostly from referrals, then it is best to make sure that your primary message matches the typical message that someone gives their friend or associate when they refer them to your business. Your web site design should reflect this message.

One of the biggest mistakes that many web designers make is that they do not start off on a website telling the visitor what they expect to see or hear. If your business is plumbing, the words "plumber" and "plumbing should be prominent on the home page, without having to do any scrolling to see them.

Also, it's a good idea to include a picture of the business's owner on the home page, preferably showing a friendly, smiling face. People prefer to do business with people they know, so if you show them a warm personality on your home page, you establish a great first impression that tells them you are the kind of person they like to do business with.

If you need help with web site design, building your website, or coming up with a web site design that suits your business's marketing practices, call Virginia Host at 540-428-2787 and put our expertise to work for you.

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